Can good marketing make even a lousy product a hit? Will good marketing for wine mean that we will all eventually be drinking swill?
We’ve been thinking about this ever since the research from Stanford & CalTech came out that shows that people enjoy wine more when they pay a higher price for it. […]

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Consumers like to see scores for wines. They just do.
Wine people really hate to boil it all down to a single number (well, most of them hate it) but there is just no getting around it.
Recently the good folks over at Domaine547.com started a great conversation. It stemmed from an […]

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Big surprise for us - Winescorecard.com is a Killer Startup. If you like us, please head out and vote for us.
One of the things this review picked up on that we haven’t really spoken about is how Winescorecard is really an ideal tool for building brand awareness for vineyards and other wine-related products.One of […]

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Has viral marketing died before it even reached puberty? We don’t know, but Duncan Watts seems to think maybe so. A recent article discusses Duncan’s theory that has driven his research during a stint at Yahoo!.
Viral marketing is predicated on the existence of “Influentials” - people that are highly networked individuals that convince others to […]

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