Can good marketing make even a lousy product a hit? Will good marketing for wine mean that we will all eventually be drinking swill?
We’ve been thinking about this ever since the research from Stanford & CalTech came out that shows that people enjoy wine more when they pay a higher price for it. […]

[Read more →]

Two interesting wine stories crossed my path today.
The first, courtesy of NPR, deals with efforts by members of the European Union (EU) to stop American wine makers from using the term “Champagne” to describe sparkling wine made in America.
The topic is actually not a trivial one. American producers have spent millions of marketing […]

[Read more →]