Can good marketing make even a lousy product a hit? Will good marketing for wine mean that we will all eventually be drinking swill?
We’ve been thinking about this ever since the research from Stanford & CalTech came out that shows that people enjoy wine more when they pay a higher price for it. […]

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The driving force behind the creation of PalatePrint™ was that we hated to go to the wine store.Standing in front of a seemingly endless number of bottles, how could you possibly know what to buy? What wine fits my palate? What goes well with the roasted acorn squash and Gorgonzola pizza I am […]

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Our server has been experiencing a heavier than normal load. If you are noticing significant slowness, please know that we are working to resolve the problem.
We had a sudden, massive, uptick in traffic that caught us off-guard. We will resolve the problem as quickly as possible.
Thanks,
Steve Johnson

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Consumers like to see scores for wines. They just do.
Wine people really hate to boil it all down to a single number (well, most of them hate it) but there is just no getting around it.
Recently the good folks over at Domaine547.com started a great conversation. It stemmed from an […]

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The basic technology behind winescorecard.com works by building up a profile of your taste history - your PalatePrintTM. So, you see, profiling isn’t all bad.
Take, for example, this photo of Senator John McCain. The photo - shown on the McCainBlogette.com website, and copyrighted by Heather Brand - shows Senator McCain undergoing the standard […]

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