The economy might slowing, but it doesn’t seem to be slowing down wine consumption in the USA. The United States is now the second largest wine market in the world, recently surpassing Italy but still behind France. My liver not withstanding, we still lag in per capita consumption.
All this care of a recent […]

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Remember the movie Minority Report, starring Tom Cruise?
It was a pretty good science fiction movie, made before Tom Cruise went publicly off the reservation (so to speak).
One of the great things in the movie were the billboards that could recognize the person walking by and tailor the advertisement to make it more relevant to individual. […]

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Has anyone ever created a wine loyalty program? You know, like those awful (and I mean awful) shopper’s card you get at the grocery store.
I don’t know of any such program. I wonder why? I would think that retailers certainly would benefit from this, and I suspect there are some […]

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Can good marketing make even a lousy product a hit? Will good marketing for wine mean that we will all eventually be drinking swill?
We’ve been thinking about this ever since the research from Stanford & CalTech came out that shows that people enjoy wine more when they pay a higher price for it. […]

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Has viral marketing died before it even reached puberty? We don’t know, but Duncan Watts seems to think maybe so. A recent article discusses Duncan’s theory that has driven his research during a stint at Yahoo!.
Viral marketing is predicated on the existence of “Influentials” - people that are highly networked individuals that convince others to […]

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