The economy might slowing, but it doesn’t seem to be slowing down wine consumption in the USA. The United States is now the second largest wine market in the world, recently surpassing Italy but still behind France. My liver not withstanding, we still lag in per capita consumption.
All this care of a recent […]
Entries Tagged as 'wine clubs'
9 liters of wine per American adult
June 3rd, 2008 · No Comments
Tags: Wine industry · marketing · wine clubs
Consumer discount cards for wine
May 17th, 2008 · No Comments
Has anyone ever created a wine loyalty program? You know, like those awful (and I mean awful) shopper’s card you get at the grocery store.
I don’t know of any such program. I wonder why? I would think that retailers certainly would benefit from this, and I suspect there are some […]
Tags: marketing · wine clubs
Declining wine club membership - harbringer of economic doom?
March 26th, 2008 · 1 Comment
Tom Wark over at Fermentation had a really interesting post on the state of the wine economy as measured by wine club memberships.
Tom did an informal survey of wine clubs and found that they are anecdotally reporting a drop in memberships larger than they have ever experienced in the past. With the price of […]
Tags: Wine industry · wine clubs
