Can good marketing make even a lousy product a hit? Will good marketing for wine mean that we will all eventually be drinking swill?
We’ve been thinking about this ever since the research from Stanford & CalTech came out that shows that people enjoy wine more when they pay a higher price for it. […]
Entries Tagged as 'PalatePrint'
Wine marketing - pitching swill?
March 24th, 2008 · No Comments
Tags: PalatePrint · Robert Parker · Wine industry · marketing
Feeling overwhelmed by wine?
March 11th, 2008 · 5 Comments
The driving force behind the creation of PalatePrintâ„¢ was that we hated to go to the wine store.Standing in front of a seemingly endless number of bottles, how could you possibly know what to buy? What wine fits my palate? What goes well with the roasted acorn squash and Gorgonzola pizza I am […]
Tags: PalatePrint · snobbery
We are working on the problem
March 5th, 2008 · No Comments
Our server has been experiencing a heavier than normal load. If you are noticing significant slowness, please know that we are working to resolve the problem.
We had a sudden, massive, uptick in traffic that caught us off-guard. We will resolve the problem as quickly as possible.
Thanks,
Steve Johnson
Sphere: Related Content
Tags: PalatePrint · publicity · technical issues
Wine ratings by retailers - conflict of interest or just good customer service?
March 4th, 2008 · 2 Comments
Consumers like to see scores for wines. They just do.
Wine people really hate to boil it all down to a single number (well, most of them hate it) but there is just no getting around it.
Recently the good folks over at Domaine547.com started a great conversation. It stemmed from an […]
Tags: PalatePrint · Wine industry · wine recommendations
Pop open the Champagne - We’re Killer!
February 27th, 2008 · No Comments
Big surprise for us - Winescorecard.com is a Killer Startup. If you like us, please head out and vote for us.
One of the things this review picked up on that we haven’t really spoken about is how Winescorecard is really an ideal tool for building brand awareness for vineyards and other wine-related products.One of […]
Tags: PalatePrint · Wine industry · publicity · wine recommendations
