I was in the liquor store today buying a couple bottles of wine.
Typically my strategy when buying wine is to buy a few bottles of a wine I know that I like, just to have it in my pocket if company shows up. I don’t like to pilot a new bottle with company.
Then I […]

[Read more →]

The economy might slowing, but it doesn’t seem to be slowing down wine consumption in the USA. The United States is now the second largest wine market in the world, recently surpassing Italy but still behind France. My liver not withstanding, we still lag in per capita consumption.
All this care of a recent […]

[Read more →]

Remember the movie Minority Report, starring Tom Cruise?
It was a pretty good science fiction movie, made before Tom Cruise went publicly off the reservation (so to speak).
One of the great things in the movie were the billboards that could recognize the person walking by and tailor the advertisement to make it more relevant to individual. […]

[Read more →]

Has anyone ever created a wine loyalty program? You know, like those awful (and I mean awful) shopper’s card you get at the grocery store.
I don’t know of any such program. I wonder why? I would think that retailers certainly would benefit from this, and I suspect there are some […]

[Read more →]

(Update on 23 June 2008: The final paper is now published. A summary is available here. Our summary below is based on the working draft - some aspects possibly changed prior to final publication.)
The last year or so has seen an awful lot of interesting research being done on the consumer’s preferences for […]

[Read more →]