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9 liters of wine per American adult

June 3rd, 2008 · No Comments

The economy might slowing, but it doesn’t seem to be slowing down wine consumption in the USA. The United States is now the second largest wine market in the world, recently surpassing Italy but still behind France. My liver not withstanding, we still lag in per capita consumption.

All this care of a recent story in Wine Spectator.

Amazingly, we consumed about 9 liters of wine per adult in 2007, way behind the 52 liters consumed by a French adult. I am amazed by that - 52 liters. That is a lot of grapes.

A while back we discussed the impact of the economy on the wine industry. Specifically, is a decline in wine club membership indicative of an economic slowdown? We still do not really know the answer to this question, but based on the Wine Spectator report wine consumption is poised to keep growing in the US.

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Tags: Wine industry · marketing · wine clubs

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